Whilst the UK has some estimated 5.2 M small businesses, where 75% are sole traders in a population of 64M, the NA marketplace has a 6 x population and a market potential to 8-10x the UK. For example if California were independent it would be the 6th largest economy in the world. Canada is the 10th.
In general the NA marketplace remains open to innovation and tends to favour innovation and value over the support of indigenous companies. Nevertheless there is often a ‘we can do it better’ mentality for clear market positioning and communication together with the appropriate legal, administrative and tax planning is essential for success in any timeframe.